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clipper tea : ウィキペディア英語版
clipper tea

Clipper is a British, fairtrade tea company based in Beaminster, Dorset founded in 1984. In 1994, they were one of the first companies in the UK to receive the Fairtrade Mark. Clipper was purchased in 2012, by Royal Wessanen, for around £50 million. It is the UK's sixth biggest tea brand and export sales represent 20% of group turnover with products currently sold in 45 countries.
==History==
Clipper Tea was started in 1984 by wife and husband Lorraine and Mike Brehme, who were master tasters. They wanted to start a company with ingredients had been ethically sourced and naturally produced. It started in their Dorset kitchen with two chests of Assam tea, which they bought for £50 and sold to local health food shops in the Dorset area.
The principles laid down were "always a pure, natural product – there isn't a single artificial ingredient in any of our products".〔 However, the couple divorced and in 2007 the they sold to Fleming Family & Partners, a fund backed by one of Britain's wealthiest families, for around £25- £30 million.
In 2008, Perry Haydn Taylor's creative branding agency, big fish, was approached to rebrand the business. They created new Clipper packaging and slogan "Natural, fair & delicious".
In 2012, the business was sold to Royal Wessanen. Michael Brehme was believed to have retained a very small stake in the business and will have considerable gains at the re-sale to Wessanen.〔 Big fish continue to work with the brand.〔
Clipper is the UK's sixth biggest tea brand and export sales represent 20% of group turnover with products currently sold in 45 countries. In the first six months of 2013 exports grew by 36% while the 2012 full year increase was 40% above 2011. Export growth is vitally important to the business and has allowed Clipper Teas to invest over £1 million in capital expenditure upgrading its manufacturing facility in Beaminster.
Clipper produces 95 varieties of tea with up to two million tea bags made per day.〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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